I Specialize In

Marketing Strategy

Creative and strategic thinker who designs and creates omni-channel campaigns based on marketing best practices.

Project Management

Experienced project manager. Skilled in SCRUM and Agile Methodologies. Tools include Microsoft Project, FastTrack Schedule and WorkFront.

Creative Development

Comprehensive knowledge of all aspects creative development and creative direction.

Relationship Building

Partners with diverse clients, C-suite and outside agencies to complete projects on time and on budget.

Communications

Skilled in internal, external and omni-channel communications.

Social Media

Comprehensive background in building and producing strategies for social media channels.

My Process

1. Creative Ideas

Brainstorming. White Boarding. Team Building. Whatever it takes to ignite the creative spark.

Planning

Nothing comes to fruition without good planning. From traditional project management, SCRUM or Agile methodologies, if it’s one thing I know…it’s how to create and execute a solid plan.

3. Magic Touch

 Sometimes, that creative idea needs a little something extra. This is where the magic happens.

4. Finalize Product

As a self-professed list checker extraordinaire, nothing is more satisfying than a finished product, completed on time and under budget.

Smart, Creative & Awesome.

I believe in the power of creative ideas and great design.

About Tammy

A creative person turning ideas into beautiful things

TammyTufty

Tammy Tufty is a Brand and Marketing Strategist who partners with CEOs, executives and entrepreneurs to grow their professional brands. After spending 18 years in marketing for sports nutrition brands and Fortune 500 companies, Tammy knows how to craft strategies to propel your brand forward. She is an award-winning marketer, blogger and relationship builder. In addition to her extensive marketing experience, Tammy is a mom to two girls, a wife, and a die-hard Virginia Tech football fan.

“Tammy is the best kind of leader: knowledgeable, passionate, and eager to develop her team. I knew from the in-depth interview process that I wanted to work for Tammy. She is detail-oriented, results-driven, and constantly pushing herself to learn what’s new. She keeps up with the latest marketing trends and empowers the team with what she has learned. She is a great communicator. (Even when her door is closed, it’s open.) She has a sincere interest for each team member’s professional success and personal well-being. She enjoys helping people grow as much as she enjoys growing the company.”

PROFESSIONAL EXPERIENCE

DOMTAR  Fort Mill, SC   |   2017–Present

Domtar is a global leader in providing a wide variety of fiber-based products including communication, specialty and packaging papers, market pulp and absorbent hygiene products.

Marketing Communications Manager · 2017-Present

  • Manage and execute Domtar’s brand and messaging strategy to key clients through various channels.
  • Manage Event Coordinator and key events across diverse customer channels (Business Papers, Printing, FDM, Retail and Corporate)
  • Blogger and writer for Domtarblueline.com
  • Partner with Brand Manager’s to create and execute brand strategy communications per channel.
  • Create and manage all internal communications to sales, operations and customer service.
  • Build and execute email marketing strategy.
  • Partner with advertising agencies to produce Blueline Magazine, a quarterly inspirational magazine targeted towards commercial printers, creatives and marketers. 

EUROPA SPORTS PRODUCTS Charlotte, NC |  1998–2016

Leading national distributor of sports supplements to gyms, health food stores and mass markets.  

Marketing Communications Manager · 2010-2016

Manage Communications Department and marketing strategies to establish Europa Sports as the premier sports supplement distributor.

  • Own and drive the visual and verbal communication strategy with customers across all marketing touch points (general advertising, websites, social media, emails and newsletters).
  • Manage and drive projects that involve Sales, Purchasing and Agency Partners.
  • Write Creative Briefs that outline the budget, purpose and target audience of projects.
  • Manage and create all marketing support for all Events, Tradeshows and National Sales Meetings.
  • Marketing project lead for 2016 merger with Lone Star Distribution (Leading Competitor).
  • Managing editor of three quarterly publications, social media channels and online blog.
  • Work directly with CEO, COO and CMO to implement overall corporate branding and messaging strategy.
  • Project management of multi-phase, integrated business-to-business marketing campaigns from concept to completion.
  • Manage and develop three-person team; including hiring, reviews, coaching and training.
  • Conduct and administer employee reviews, discipline, interviewing and coaching.
  • Create, curate and manage all content across 4+ social media channels spanning Facebook, Instagram, Twitter and LinkedIn with a combined cumulative reach of 50k.
  • Steering Committee Member: Nominated to sub-executive post responsible for company-wide vision, culture and project development.
  • Manage and maintain vendor relationships.
  • Create and execute annual marketing budget.
  • Manage day-to-day workloads, priorities, time management and projects of team members, and assist with troubleshooting, crises and conflicts in their areas.
  • Act as back up to CMO in various internal and external meetings and roles as needed.
  • Develop comprehensive marketing plans, incorporating advertising, social media and public relations.

Senior Marketing Specialist · 2006-2010

  • Email campaign creation, list segmentation and deployment of marketing emails on an ESP platform.
  • Developed copy and content for use in various internal and external marketing materials.
  • Coached and mentored three-person marketing team.

Marketing Specialist · 2001-2006

Managed corporate collateral projects, branding and advertising co-op programs.

  • Developed and implemented email marketing program.
  • Sold 170+ pages of catalog advertising, generating a 29% increase in revenue.
  • Developed and administered $285k budget, consistently completing projects under budget.
  • Developed and implemented Company Fleet Truck Graphics Wrapping program (13+ vehicles across 3 national sites)

Marketing Coordinator · 1998-2001

Designed publications and targeted direct mail campaigns driving new business development and market expansion. Managed tradeshow program for over 30 shows annually.

  • Designed and produced fulfillment of 80 page, four—color quarterly catalog
  • Managed and implement top three tradeshows, resulting in over 300 qualified leads.

EDUCATION & AFFILIATIONS 

Bachelor of Arts – Communications: Virginia Tech, Blacksburg, VA

Principles of Management Series: The Employer’s Association, Charlotte, NC

Inbound Marketing Certification: HubSpot

Hubspot Marketing Software Certification: HubSpot

 

TECHNICAL SKILLS

Adobe Creative Suite, SalesForce, Hubspot, Microsoft Office, Fast Track Schedule, SharePoint, Web Based ASPs, WordPress

 

Specialties

  • Project Management
  • Multi-phase Marketing Campaigns
  • Email Marketing
  • Social Media
  • Web Based Email ASP’s
  • Adobe Creative Suite
  • Copywriting
  • Management/Leadership
  • Tradeshow Execution and Planning.
  • Marketing Automation
  • Video
  • Digital Marketing

Here’s What They Say…

Tammy is a very talented, driven, goal-oriented marketing expert. Tammy has assisted me on many projects between our departments on web-based, organic, and grass-rooted campaigns. Tammy has been instrumental in providing Europa Sports the best marketing team in our niche industry. When it comes to all things marketing, you can bet that Tammy has an answer or a creative workaround to some of the most complex problems/processes. As a manager, Tammy provides excellent service to her colleagues and employees with a multi-faceted approach toward solving problems as a cohesive team.

Tammy Tufty was an integral part of my marketing management team for well over a decade. As marketing communications manager, she was instrumental in evolving her division and developing her team. She led, coached and mentored many designers, copywriters, production artists. She made managing all advertising and production work look easy. Her project management and leadership drove many successful projects and campaigns and her superb attention to detail and full project ownership made many of the campaigns award winners and portfolio worthy. She embraced social media and constantly refined her skills. I’d confidently consider her a business-centric social media guru.

Tammy was positively a people person and totally embraced the team mentality and culture. She was highly respected by her peers and thankfully adopted the unofficial “Social Chair” for the marketing team. “Team player” doesn’t even begin to describe her dedication. Honestly, she pulled me “out of the fire” on a number of occasions and was my sounding board for a variety projects and strategies. Tammy was a pleasure to work with and I consider it a privilege having her on the team.

I had the honor of working for Tammy at Europa Sports Products for over five years. She led the Communications team, successfully executing project after project, in a fast-paced environment. Tammy was a very personable and professional manager who truly cared about the people she worked with. I learned a great deal from her and grew as a designer because of her. Any company would be lucky to have Tammy on their team.

For additional recommendations, visit https://www.linkedin.com/in/tammytufty/

My Skills

  • Marketing Communications

  • Adobe Creative Suite

  • Social Media

  • Email Marketing

  • Hubspot

  • Salesforce

  • Content Marketing

  • Management

Awards

  • Pro Ad Award April 2015 | BMA NCSC Bronze Award for Face-to-Face Marketing for 2014 Arnold Sports Festival Integrated Marketing Campaign
  • ProAd Award April 2015 | BMA NCSC Europa Sports Products Fall Catalog “Who’s Your Athlete?”
  • Communicator Awards: Silver Award of Distinction Hartford Campaign
  • Davey Winner and Communicator Award 2008 Silver Award of Distinction for the Europa Sports Products Hartford Launch (in partnership with Lemmonds Design)
  • Silver Crown 2005 IABC Crown Awards Arnold EXPO Strongsville Campaign
  • Silver Crown 2005 IABC Crown Awards Europa Sports Products Catalog
  • Gold Crown 2004 IABC Crown Awards Anatomy Brochure (in partnership with Birdsong Gregory)
  • Silver Crown 2004 IABC Crown Awards Europa Sports Products 2004 Fleet Redesign
  • Gold Crown 2003  IABC Crown Awards Europa Sports Products Holiday Card
  • Printing Industry of the Carolinas (PICA) Award 2002 Direct Mail Campaign
  • Business Marketing Association 2001 Earned Award of Excellence for the Charlotte Chapter newsletter design
  • Printing Industry of the Carolinas (PICA) Award 2000 Small Poster Campaign
  • Silver Addy Award 1998 Summer Sessions Campaign

Get in Touch

Feel free to drop me a line.