I Specialize In

Marketing Strategy

Creative and strategic thinker who designs and creates omni-channel campaigns based on marketing best practices.

Project Management

Experienced project manager. Skilled in SCRUM and Agile Methodologies. Tools include Microsoft Project, FastTrack Schedule and WorkFront.

Creative Development

Comprehensive knowledge of all aspects creative development and creative direction.

Relationship Building

Partners with diverse clients, C-suite and outside agencies to complete projects on time and on budget.

Communications

Skilled in internal, external and omni-channel communications.

Social Media

Comprehensive background in building and producing strategies for social media channels.

My Process

1. Creative Ideas

Brainstorming. White Boarding. Team Building. Whatever it takes to ignite the creative spark.

Planning

Nothing comes to fruition without good planning. From traditional project management, SCRUM or Agile methodologies, if it’s one thing I know…it’s how to create and execute a solid plan.

3. Magic Touch

 Sometimes, that creative idea needs a little something extra. This is where the magic happens.

4. Finalize Product

As a self-professed list checker extraordinaire, nothing is more satisfying than a finished product, completed on time and under budget.

Smart, Creative & Awesome.

I believe in the power of creative ideas and great design.

About Tammy

A creative person turning ideas into beautiful things

Tammy Tufty

Tammy Tufty is a Marketing Communications leader who partners with CEOs, executives and entrepreneurs to grow their professional brands. After spending 20 years in marketing for sports nutrition brands and Fortune 500 companies, Tammy knows how to craft strategies to propel your brand forward. She is an award-winning marketer, communicator and relationship builder. In addition to her extensive marketing experience, Tammy is a mom to two girls, a wife, and a die-hard Virginia Tech football fan.

“Tammy is the best kind of leader: knowledgeable, passionate, and eager to develop her team. I knew from the in-depth interview process that I wanted to work for Tammy. She is detail-oriented, results-driven, and constantly pushing herself to learn what’s new. She keeps up with the latest marketing trends and empowers the team with what she has learned. She is a great communicator. (Even when her door is closed, it’s open.) She has a sincere interest for each team member’s professional success and personal well-being. She enjoys helping people grow as much as she enjoys growing the company.”

PROFESSIONAL EXPERIENCE

DELL TECHNOLOGIES  Round Rock, Texas   |   2021-Present

Dell Technologies is a leading global technology company that provides innovative IT solutions and services, empowering individuals and organizations to transform their digital experiences. 

Global Campaign & Content Strategist, B2B Global Campaigns

In my role as a Campaign & Content Strategist at Dell Technologies, I lead the creation of comprehensive B2B content strategies aligned with global campaign and business goals. I oversee the entire creative development process, driving cohesive storytelling across social, video, and digital channels. My key achievements include designing a content strategy that aligns with the tech portfolio, leading demand generation content strategy to foster mid-funnel engagement, and piloting the integration of event content into the “Welcome to Now” global campaign to extend reach.

DOMTAR  Fort Mill, SC   |   2017–2021

Domtar is a global leader in providing a wide variety of fiber-based products including communication, specialty and packaging papers, market pulp and absorbent hygiene products.

Digital Content & Communications Manager

I managed Domtar’s digital and content communications strategy, leading integrated campaigns to key customer segments. My strategic approach to modernization transformed communication strategies, digital platforms and marketing automation.

Key Accomplishments:

  • Spearheaded a digital transformation by implementing Pardot and Salesforce CRM, significantly improving marketing efficiency.
  • Set new industry standards by revolutionizing internal and external communications for Domtar Paper.
  • Directed content planning and strategy, overseeing the editorial calendar, workflows, and content asset creation.
  • Developed and executed a comprehensive crisis communication plan during the COVID-19 pandemic.
  • Launched the Paper Matters Content Strategy, seamlessly blending digital and print media for unified brand messaging.
  • Implemented impactful SEO strategies and led the full development of the Domtar Paper website.
  • Revamped the email marketing strategy, achieving industry-leading open rates (25-35%) and click-through rates (10%+).
  • Served as the Managing Editor of Paper Matters magazine, an inspirational publication for creatives and marketers.
  • Built and managed a content marketing team of six copywriters, graphic designers, and photographers.
  • Managed editorial content calendars to ensure timely, high-quality publications, coordinating with all stakeholders to maintain consistent messaging and brand voice.

EUROPA SPORTS PRODUCTS Charlotte, NC |  1998–2016

Leading national distributor of sports supplements to gyms, health food stores and mass markets.  

Marketing Director

I led the marketing efforts for Europa Sports Products, the nation’s leading distributor of sports supplements, beverages, and accessories for gyms and health food stores. My primary role was to create and execute strategic marketing initiatives that positioned Europa Sports as the premier sports supplement distributor.

Key Accomplishments:

    • Directed marketing communication strategy across all customer touchpoints.
    • Oversaw marketing for events, tradeshows and customer activations, ensuring cohesive brand representation.
    • Promoted to mentor and manage team of 7 creative professionals including recruitment, performance reviews, coaching, and training.
    • Developed and executed an annual marketing budget of $500K+ consistently completing projects under budget.
    • Established email marketing strategy aligned with best practices to maximize engagement and effectiveness.

Previous Roles Include Marketing Specialist and Marketing Manager. 

EDUCATION & CERTIFICATIONS  

Bachelor of Arts – Communications: Virginia Tech, Blacksburg, VA

Professional Content Marketer: American Marketing Association

Principles of Management Series: The Employer’s Association, Charlotte, NC

Inbound Marketing Certification: HubSpot

Hubspot Marketing Software Certification: HubSpot

TECHNICAL SKILLS

Adobe Creative Suite, SalesForce CRM, Pardot, Hubspot, Microsoft Office, GenAI, ChatGPT, CoPilot, Bard,  SharePoint, Google Analytics, Workfront, WordPress, Agile/SCRUM Methodology, UX

PROFESSIONAL MEMBERSHIPS

Dottie Rose Foundation Executive Board Member |  2024-Present

The Dottie Rose mission is to set the standard in computer science education while bridging the gender gap in the technology field.

      • Serve in leadership capacity for non-profit aimed at bridging the gender gap in the technology field.

American Marketing Association-Charlotte Chapter Board of Directors |  2024-Present

AMA Charlotte is one of the largest professional organizations in the Queen City; offering networking opportunities and educational programs bringing awareness to current trends within the marketing, digital, and communications industries.

President | 2022-2023

      • Led one of the largest marketing professional associations in Charlotte, NC, overseeing a team of 17+ board members and volunteers.
      • Transformed the chapter after a post-pandemic hiatus through strategic programming, content and events.
      • Won the Turn-It-Up Chapter of the Year Award for significant improvement despite obstacles faced.

President-Elect | 2021-2022

      • Nominated to attend the 2022 American Marketing Association Leadership Summit.

Vice President, Communications | 2019-2021

      • Led award-winning Communications Committee for the AMA Charlotte Chapter; directed team of volunteer marketers to execute communications across social, digital, online and email channels.

 

Specialties

  • Project Management
  • Multi-phase Marketing Campaigns
  • Email Marketing
  • Social Media
  • Content Marketing, Strategy & Planning
  • Creative Direction
  • Copywriting
  • Management/Leadership
  • Event Activation
  • Marketing Automation
  • Video
  • Digital Marketing
  • Relationship Building
  • Storytelling & Thought Leadership
  • Agency Management
  • C-Suite Engagement

Here’s What They Say…

Tammy is as dedicated and gifted at her craft as anyone can be. She takes a 360 degree view of every project she leads…from persona to marketing strategy to creative to tactical execution…she builds in consideration of all of them to create an exceedingly successful asset and approach. Brainstorming with Tammy was one of the most enjoyable moments of our working together. Always willing to help and provide constructive feedback in her charming manner, that leaves you feeling like your idea might never have been that terrible, even though you know it was. Tammy has the makings of an incredibly charismatic leader and can lead any project or team with confidence and optimism.

Tammy Tufty was an integral part of my marketing management team for well over a decade. As marketing communications director, she was instrumental in evolving her division and developing her team. She led, coached and mentored many designers, copywriters, production artists. She made managing all advertising and production work look easy. Her project management and leadership drove many successful projects and campaigns and her superb attention to detail and full project ownership made many of the campaigns award winners and portfolio worthy. She embraced social media and constantly refined her skills. I’d confidently consider her a business-centric social media guru.

Tammy was positively a people person and totally embraced the team mentality and culture. She was highly respected by her peers and thankfully adopted the unofficial “Social Chair” for the marketing team. “Team player” doesn’t even begin to describe her dedication. Honestly, she pulled me “out of the fire” on a number of occasions and was my sounding board for a variety projects and strategies. Tammy was a pleasure to work with and I consider it a privilege having her on the team.

I had the honor of working for Tammy at Europa Sports Products for over five years. She led the Communications team, successfully executing project after project, in a fast-paced environment. Tammy was a very personable and professional manager who truly cared about the people she worked with. I learned a great deal from her and grew as a designer because of her. Any company would be lucky to have Tammy on their team.

For additional recommendations, visit https://www.linkedin.com/in/tammytufty/

My Skills

  • Marketing Communications

  • Creative Development

  • Social Media

  • B2B Marketing

  • Demand Generation

  • Salesforce

  • Content Marketing

  • Management

Awards

  • Dell Technologies Game Changer Award 2023 | The Game Changer award is given to individuals who are recognized for exceptional, visionary and innovative results that impact the business. I was recognized for leading our content transformation to optimize processes for global campaigns content marketing.
  • “Turn-It-Up Chapter of the Year” Award | American Marketing Association: This honor is awarded to the chapter exhibiting the most significant improvement overall, given the obstacles they had to overcome.
  • Communications Excellence | American Marketing Association: Led award-winning Communications Committee for the AMA Charlotte Chapter-won Chapter of Excellence for Communications Excellence for 2020 (out of 35+ nationwide chapters).
  • Pro Ad Award April 2015 | BMA NCSC Bronze Award for Face-to-Face Marketing for 2014 Arnold Sports Festival Integrated Marketing Campaign
  • ProAd Award April 2015 | BMA NCSC Europa Sports Products Fall Catalog “Who’s Your Athlete?”
  • Communicator Awards: Silver Award of Distinction Hartford Campaign
  • Davey Winner and Communicator Award 2008 Silver Award of Distinction for the Europa Sports Products Hartford Launch (in partnership with Lemmonds Design)
  • Silver Crown 2005 IABC Crown Awards Arnold EXPO Strongsville Campaign
  • Silver Crown 2005 IABC Crown Awards Europa Sports Products Catalog
  • Gold Crown 2004 IABC Crown Awards Anatomy Brochure (in partnership with Birdsong Gregory)
  • Silver Crown 2004 IABC Crown Awards Europa Sports Products 2004 Fleet Redesign
  • Gold Crown 2003  IABC Crown Awards Europa Sports Products Holiday Card
  • Printing Industry of the Carolinas (PICA) Award 2002 Direct Mail Campaign
  • Business Marketing Association 2001 Earned Award of Excellence for the Charlotte Chapter newsletter design
  • Printing Industry of the Carolinas (PICA) Award 2000 Small Poster Campaign
  • Silver Addy Award 1998 Summer Sessions Campaign

Get in Touch

Feel free to drop me a line.