Tammy Tufty

Creative Marketing Manager with exceptional project management and follow-through abilities; prioritizes and successfully oversees projects to meet established timelines. Strong oral and written communication skills; works cooperatively with diverse groups of customers, associates, and third party vendors. Comprehensive knowledge of Marketing Communication and Graphic Design practices.

Expertise includes:

B2B Marketing · Project Management · Marketing Strategy · Creative Direction · Social Media · Content Marketing


DOMTAR  Fort Mill, SC

Domtar is a global leader in providing a wide variety of fiber-based products including communication, specialty and packaging papers, market pulp and absorbent hygiene products.

Marketing Communications Manager · 2017-Present

Lead, craft and execute marketing communications strategy for Domtar Paper Division.

  • Lead, manage and execute Domtar’s brand and messaging strategy to key clients through various channels.
  • SalesForce Marketing Lead and internal subject matter expert.
  • Manage Event Coordinator and key events across diverse customer channels (Business Papers, Printing, FDM, Retail and Corporate)
  • Member of Domtar.com redesign committee; Content Marketing Lead for Paper division.
  • Lead blogger and writer for Domtarblueline.com
  • Partner with Brand Manager’s to create and execute brand strategy communications per channel.
  • Create and manage all internal communications to sales, operations and customer service.
  • Build and execute email marketing strategy.
  • Partner with advertising agencies to produce Blueline Magazine, a quarterly inspirational magazine targeted towards commercial printers, creatives and marketers.



Leading national distributor of sports supplements to gyms, health food stores and mass markets.  

Marketing Communications Manager · 2010-2016

Manage Communications Department and marketing strategies to establish Europa Sports as the premier sports supplement distributor.

  • Own and drive the visual and verbal communication strategy with customers across all marketing touch points (general advertising, websites, social media, emails and newsletters).
  • Manage and drive projects that involve Sales, Purchasing and Agency Partners.
  • Write Creative Briefs that outline the budget, purpose and target audience of projects.
  • Manage and create all marketing support for all Events, Tradeshows and National Sales Meetings.
  • Marketing project lead for 2016 merger with Lone Star Distribution (Leading Competitor).
  • Managing editor of three quarterly publications, social media channels and online blog.
  • Work directly with CEO, COO and CMO to implement overall corporate branding and messaging strategy.
  • Project management of multi-phase, integrated business-to-business marketing campaigns from concept to completion.
  • Manage and develop three-person team; including hiring, reviews, coaching and training.
  • Conduct and administer employee reviews, discipline, interviewing and coaching.
  • Create, curate and manage all content across 4+ social media channels spanning Facebook, Instagram, Twitter and LinkedIn with a combined cumulative reach of 50k.
  • Steering Committee Member: Nominated to sub-executive post responsible for company-wide vision, culture and project development.
  • Manage and maintain vendor relationships.
  • Create and execute annual marketing budget.
  • Manage day-to-day workloads, priorities, time management and projects of team members, and assist with troubleshooting, crises and conflicts in their areas.
  • Act as back up to CMO in various internal and external meetings and roles as needed.
  • Develop comprehensive marketing plans, incorporating advertising, social media and public relations.


Senior Marketing Specialist · 2006-2010

  • Email campaign creation, list segmentation and deployment of marketing emails on an ESP platform.
  • Developed copy and content for use in various internal and external marketing materials.
  • Coached and mentored three-person marketing team.


Marketing Specialist · 2001-2006

Managed corporate collateral projects, branding and advertising co-op programs.

  • Developed and implemented email marketing program.
  • Sold 170+ pages of catalog advertising, generating a 29% increase in revenue.
  • Developed and administered $285k budget, consistently completing projects under budget.
  • Developed and implemented Company Fleet Truck Graphics Wrapping program (13+ vehicles across 3 national sites)


Marketing Coordinator · 1998-2001

Designed publications and targeted direct mail campaigns driving new business development and market expansion. Managed tradeshow program for over 30 shows annually.

  • Designed and produced fulfillment of 80 page, four—color quarterly catalog
  • Managed and implement top three tradeshows, resulting in over 300 qualified leads 



Bachelor of Arts - Communications-Virginia Tech, Blacksburg, VA

Principles of Management Series -The Employer’s Association, Charlotte, NC

Inbound Marketing Certification-HubSpot

Hubspot Marketing Software Certification-HubSpot



Adobe Creative Suite, SalesForce, Hubspot, Microsoft Office, Fast Track Schedule, SharePoint, Web Based ASPs, WordPress


For Awards and Reviews, visit https://www.linkedin.com/in/tammytufty